Microsoft Digital Advertising Solutions (MDAS) — www.advertising.microsoft.com

Summary:

Microsoft Digital Advertising Solutions works with various clients to connect with targeted consumers across multiple digital touch points including search, mobile, social networking, and more.

Challenge:

Microsoft Digital Advertising Solutions sponsors a number of events simultaneously to transmit its message to current and potential clients. Delivering a lucid and accessible message to all event attendees is challenged by the complexity of maintaining all event elements across multiple sponsorship partnerships and events.

Knee Deep Solution:

Knee Deep provided end to end event strategy, coordination and support services to Microsoft Digital Advertising Solutions for five events across various industry verticals. Knee Deep’s services included:

• Designing, producing, and shipping signage and other promotional materials to various MDAS events
• Assembling and managing multiple vendors and costs under strict budgets
• Management of all catering and other logistical details
• Coordinating giveaways and prize incentives for event attendees
• Onsite support to ensure proper event execution

Impact:

Feedback from attendees was overwhelmingly positive in regards to food, activities, and atmosphere. All events exceeded estimated attendance of 500+. Microsoft captured all relevant data for networking contacts with potent messaging impact for Microsoft Digital Advertising Solutions.